A disturbing trend

I tend to avoid YouTube. Over the past few years, it has become significantly geared towards revenue raising, and for something like YouTube, that means ads. Lots and lots of ads.

But unfortunately, more and more “free” video content is being hosted there, and so I have been venturing on there occasionally, and seeing…..woodworkers advertising their YouTube channels, by forcing their videos upon us.

Does it work? Well I’m sure it does, looking at their subscriber numbers. But I still see it as sad. The best content isn’t getting rewarded, but those who spend money to force their content in front of you. I know, it is the way of the world, but it still is not where I’d like to see the woodworking world going.



One day I might be tempted to join the evil empire to seek the higher subscriber rates, but until then, I’m staying well clear and hoping that good content will be rewarded over advertising. I know, it is not a battle I can win.

But I still rather give content away than sell it to subscribers, or surround it with ads, and I still prefer to give away the products from the shed, than turn it into a commercial venture.

In saying that, I will still be writing magazine articles of course- love seeing the articles in print! And the income helps make my hobby self supporting. I’d still like to write a book or two as well, and strangely, I see that in a different light to providing similar content on the web for free. I’m certainly not without sin here, but I’d still like to think that the readers I have enjoy the overall lack of advertising (banner farm, and video preroll ads) on this site.

7 Responses

  1. Good on you Stu.
    Keep it the same as it has always been.
    Good honest content.
    Thanks for all your effort.

  2. I must say that I find a lot of really useful content on YouTube. I however steer clear of sites that seem to be pushing particular brands of tools etc.
    This doesn’t mean I unsubscribe accounts if they drift or become in interesting.
    My 2 cents worth. Keep up the good work Stu.

  3. I am unsure if a “product” called ghostery would be of assistance. At the least worth a look but am unsure if it is what you are talking about but others may find it interesting. In mentioning ghostery here, I assume I am doing a product pro-mo/ advert. ?

  4. Most wood working shows I watch and I watch a lot have some form of advertising. But I think monetizing actually improves the content rather than detracting from it. And you seem to do a lot of product placement yourself. I read lots of carbatec and pws product news in your posts.

    • There is certainly product placement – as I mentioned, I am not without ‘sin’ here. I’d bring news of other products etc either when I hear of them, or they bring the products to my attention. Some companies happen to have worked out it is beneficial to tell me about things.

      The difference, perhaps (or perhaps there isn’t one), is I don’t thrust my content under the nose of anyone who hasn’t specifically sought it out. Like advertising in TV shows, the ad break is a detraction from the primary content.

      Like watching a James Bond film, I know that BMW is there because they specifically chose it to be, but it is still the right car for the shot. Or the can of coke or whatever. It is when advertising gets in the way that I guess I find it intrusive.

      But then, I could just be being hypocritical.

  5. I feel that there is a lot of difference between mentioning a particular product as part of a presentation or video and forcing people to watch an add before they see the video they actually want to watch.

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