An Excess of Choice

There are a lot of competing businesses out there, whether it is woodworking, telecommunication, hardware stores or RC (radio controlled) vehicle retailers. So it can be a relief for the customer (and very surprising on behalf of the retailer) when one puts up its hand and says (or implies) “I am really not interested in your business- I don’t need you as a customer”.

I’ve seen it a fair few times recently, and it doesn’t seem to matter the industry, it tends to go the same way. You walk into a store looking for a product, or you are looking for a bit of expert advice, and to make some anciliary related purchases.

Let’s say in this instance it was an RC car. The shop keeper claimed he owned the same model (although the electric version), and asked where it had been purchased (being that they no longer stocked that brand – apparently a falling out with the importer).

Then, without any understanding of the customer, claimed he would never have sold a nitro car to someone unfamiliar with nitro engines – they are just too hard for the inexperienced to learn. Then after begrudgingly providing some basic supplies (air filter oil, a couple of clips) I was brushed aside for some other customers that were apparently more important. (How does one learn about nitro engines if one never gets to own one?)

I was looking at spending a $hundred or so when I walked into the shop, and with every likelihood that there would be future vehicle purchases in the future. (If a novice to a hobby is prepared to shell out $450 or so for their ‘entry’ vehicle, how much more could be gained by fostering the relationship??). Instead, I will forget that business exists- no further sales, no potential referrals.

This situation may have been about an RC car, but as I mentioned at the top, I have seen pretty much the exact thing in woodworking as well on a number of occasions.

All the advertising in the world achieves one thing- a customer standing outside your shop door. What you do from there, how you manage the customer’s needs and expectations will be the difference between a sale and the loss of a valuable asset (and indeed the only real asset a business has) – a satisfied customer. A satisfied customer is a gold mine- they will keep coming back, coming back, (referring others along the way) and the more that asset is fostered, encouraged, the more they will return and purchase from you, potentially bigger and better each time.

Drive them away, and don’t bother wondering why in 10 years time your business has failed. It would have died of 1000s of micro cuts- each customer ever so subtly encouraged to take their business elsewhere.

If anyone was wondering, for our 10th wedding anniversary- my wife got Pandora stuff, and some NZ glassware. I got a GV Cage.

20111231-170343.jpg

New Year’s resolutions

Nup, not a fan of them, simply because I can’t think of one I ever stuck to. What is the point of setting a ‘resolution’ if it is doomed to failure? Perhaps I should set some that by their failure, I will achieve my real goal (and if they don’t fail, I’ll have managed to stick to a resolution for once)!

I will not write a book in 2012
I will not loose weight and get fit
I will not make a blog entry every day on both Stu’s Shed or Stu’s Darkroom
I will not make $1,000,000 (ah well, if it doesn’t happen, at least it will be one resolution I’m sure to keep!)

I also had some thoughts about Stu’s Shed as well, prompted by a recent comment of one of the site’s readers: Terry, a payment from Rockler from the affiliate page (the ‘Shop’ tab) and that it is still only for US companies Rockler and Amazon, last night’s post on ‘Buying Timber’, and a general desire to revitalise the site.

Simply, I want to start putting out more posts that added together are start-to-finish on working wood. Starting with choosing timber, choosing tools, preparing and dressing timber, machining operations etc. Along the way I may actually finish some projects I have either started, or have planned to start! There will still be plenty of time for other content- commentary, reviews, opinions, news, and I may even find time to get some podcasts out there as well!

So I’m not sure what the final resolution for 2012 should be:

I will not get any sleep
or
I will take things easier

Because one is likely to be the result of trying to get everything done, and the other is a conflicting desire. Anyone know a good cloning company?

Buying timber

Buying timber is a frustrating business at the best of times. In fact I’d go as far as saying it is my least favourable part of the entire woodworking experience.

Our usual experience starts off by buying timber (a very loose definition if force-grown, crapiata (aka pine)) from the local box hardware store. It is twisted, warped, cupped, and all the other faults you could possibly find in this timber is guaranteed to be there, often in every piece you pick up. You don’t even know if it has finished twisting and warping- the timber seems so green it hasn’t realised it has been cut down and milled yet! It might be fine for houses, but it might explain why you can never seem to find a straight wall in a house too.

Some stores get very shirty with you if you even try to pick and choose (although if you get one of these, I’d encourage you to stop patronising their store and take your money elsewhere. Life is hard enough without being forced to buy crap timber).

Even if you can pick and choose, you can get SO frustrated. Because it is all pretty useless.

Bunnings once used to stock (overpriced) jarrah, and at least that was a reasonable timber, but that stopped years ago and the average backyard shed dweller was left with little options.

So we are stuck with rubbish, or heading to a specialist timber merchant, and the prices (at least in Melbourne) can leave one wondering why bother woodworking at all. It is very hard for the amateur to know if they are getting ripped off or not- sure feels like it.

So the next step is to source a timber yard, and try to get something better, without taking out a second mortgage.

I’m still stuck around this stage: I don’t make enough large projects to have found a supplier I have a good relationship with, and I won’t buy from the box hardware store if I can possibly help it. The standard penance is three Hail Marys.

20111230-213502.jpg

I don’t have a good answer yet, and probably goes a long way to explain some of the tools in my workshop, or at least why their predecessors were first purchased.

The bandsaw for resawing timber to close to final dimension.

The jointer to get a side flat, and an edge square to that side.

The thicknesser to get the remaining side parallel to the first, and the timber to the required thickness.

Finally, the moisture content meter, hopefully to help ensure the timber is at least dry enough to ensure it won’t continue to twist & cup any more than it has to.

You will notice I don’t use either of the two conventional naming systems:
Jointer & Planer is the typical US naming convention
Planer & Thicknesser is typical for UK/Australia

I bastardise them both and use jointer & thicknesser as I feel this is less confusing. Having two different machines both called planer: bound to confuse! Of course, a thicknesser thins, but that is another idiocyncracy best solved another day!

The Ozone

I’ve been down to Indented Head for a few days break, and had a bit of a look at the Ozone while there. It was a paddle steamer that was beached as a breakwater for the local beach, but skewed around on the sandbank while being placed and couldn’t be repositioned. A few years later it was burned (I guess every decade has its share of losers), which is a shame for seeing how long it would have survived otherwise.

One of the two wheels has collapsed and gone, the other looks in a bad way as well.

20111229-124138.jpg

As seen in better days, it was a wooden, twin wheel, steam powered paddle steamer.

20111229-124249.jpg

20111229-124307.jpg

After its beaching, it had (and still has) a significant presence. It is close to shore – a stone’s throw (depending on your arm!), so would have been quite a sight early on.

As it is today:

20111229-124515.jpg

20111229-124551.jpg

20111229-124619.jpg

20111229-124638.jpg

I’ve always been interested in wrecks, and when heavily involved in diving I used to go far and wide to find them, including dives in Melbourne, Darwin, even the Red Sea on a dive boat running out of Egypt.

Dives were anywhere from a few metres down to around 50 metres, and included penetration dives on J class submarines (WWI) and the Rainbow Warrior. It has been a while since I went wreck diving, but each have been pretty memorable. Whether it was on the dive when the bell for the Eliza Ramsden was found, running head on into a shark in very low visibility, ‘standing’ on the hull of a submarine 30 metres below the surface, or seeing coral that was the exact shape of the WWII Harley Davidson motorcycles that had been on the deck of the suppy ship that had sunk in Darwin harbour (all the while dodging some rather curious and mean barracuda).

20111229-152159.jpg

20111229-152220.jpg

So forgive my little diversion while I recharged (if only a little) in preparation for the onslaught of the new year.

I plan (optimisitically) to return to consistent daily posts for 2012, so energy, motivation, content, and support of both readers and the woodworking industry will all be important factors to achieve that.

Xmas Wrapup

So time for some feedback/dialogue: how did Xmas treat you? Any interesting tools come your way? Or timbers? (Or any other shed- related pressies?)

In the past few days, I’ve passed by 42nd birthday (but who’s counting), my 43rd Xmas, and as of tomorrow, my 10th wedding anniversary. Busy time of year as always.

I do have a new, nice collection of Stihl corded garden tools to show for Xmas. Perhaps more garden shed related than workshop, but close enough!

I also have a brand new, large Masport BBQ – another essential tool if ever I saw one!

Anyone else get anything interesting?

SSYTC043 Merry Christmas!

SSYTC043 Merry Christmas!

What is old is new again (and vise versa)

I found a phone the other day – sadly the owner had lost it, and it had subsequently been run over as well (not a happy phone!) To have a look at the contact list to find the owner, I had to dig up an old phone to put the SIM into and in my diggings I found my first digital mobile that I had while still in the Navy, and had last used in 1998.

(the AA battery I included for scale).

When I went to charge it, I was stunned to find that not only the phone still worked (that was pretty much expected), but that it still retained about 3/4 of its charge.  After 14 years!!!!

We retire these tools with scary regularity, to replace them with the latest and greatest.  The newest ones do have all sorts of amazing features, they are smaller, smarter, play more games, and have become mini-computers.  But what is a phone really for?

In my office at work, I still have an Apple ][e computer from 1984

It still works, and is (although tiring) capable of everything it was valued for when it was new.  Still capable of word processing, spreadsheets, and still has some great games.

What I am trying to show is although there are some things to gain from getting the latest and greatest of anything, the items that are left behind are still perfectly capable of doing what they were intended to do, even in a market a volatile as computing, or mobile telephony. (And I am as much an enthusiastic consumer of the latest and greatest techno-gadgets as anyone).

So what about in woodworking? Such a volatile market indeed, it is hard to keep up.  All those new hammers, tablesaws, and ruler technology.

Now there are advancements to be sure.  And as we equip our workshops, it is always interesting to source the best of these (as far as budgets stretch) to increase the capacity of our ‘shops.  Who doesn’t love a new tool (and hopefully there are a fair few sitting under trees around the world of Stu’s Shed readers!)

It is still worth remembering that despite all the ‘advancements’, very few reflect a real improvement, a true redesign rather than just a fad to generate sales.  We’ve seen a few: lasers on tools (even on handsaws ffs), magnesium casings, snake oil salesmen at wood shows, and all their wares.

Think back to how artisans of old managed to produce the most stunning of work, with the most basic of tools.  Some of what we buy is to fasttrack the process of being able to produce equivalent work without the days, months and years of practice, finessing the craft.   Some of what we buy turns out to be snake oil.

That is not to say there hasn’t been some inventions in recent times that have really added to the woodworking world.  Some of the things produced by Bridge City certainly would count, the SawStop and Incra both definitely rate, or going back a few years now, some of the stuff Teknatool came up with to revolutionise workholding on the lathe.

Others are redesigning and reworking existing products, such as Woodpeckers, and they are producing beautifully refined tools.

But there is still a group who are quite prepared to take a laser, stick it on a hammer (or a saw) in the hopes to deprive you of your hard-earned without actually providing a real benefit.

Back to the phone again, and what it made me think of when I saw it (and how functional it has remained).  It is worth having a look through your workshop, see what has been pushed aside because of upgrades, refinements, space constraints or whatever.  You may well (re)discover some treasures out there.  I found some tools recently I had completely forgotten I even owned.  Nothing wrong with the tool, or its functionality, or why it was purchased.  Just lost in time.  The benefit of buying quality: it remains a quality item for many years past when lesser examples have long fallen by the wayside.

So I hope that you find under your Christmas trees some new, functional, quality additions to your workshops.

But don’t forget you already have an awesome tool already, just waiting for you to pick it up and yield it: your existing shed, and all the tools contained therein.  Imagine an artisan of old walking in there and falling over in amazement at what we now have at our disposal, and what they could achieve with them.

And yes, I did track down the phone owner, from the number on the SIM card. Who wants that sort of hassle, especially at Christmas time?

%d bloggers like this: