The Goldilocks Woodwork Shop

That’d be a curious name for a store, but this hypothetical supplier would be based on a simple principle: the right products, at the right quality for the right price.

I’m getting increasingly frustrated walking into a store (any store, not specifically woodworking ones), and finding really cheap, poorly manufactured junk being sold for ridiculously elevated prices. Or finding what I want is not in stock, but they can ‘get it in for me’. If I wanted something gotten in for me, I’d just jump on the web and order it directly.

Or buying something, such as a consumable for a tool they sell, and finding the consumable doesn’t fit. Such as today, instead of getting some quality shed time, I wasted a fair chunk of it trying to fit a replacement sandpaper belt to a certain drum sander. Not a hard task, or it shouldn’t be if the commercially supplied replacement belt was the right length. Not too long, not too short, just right: the Goldilocks length. It isn’t like the drum length or diameter is variable or unknown is it?

Isn’t it time that physical stores recognised that the online ones are here to stay? One offers shopping convenience, competitive pricing, the other has in-person service, and the ability to see, touch and feel the item they are interested in, and take it home there and then. If the stock isn’t there, if the service isn’t there, if the price isn’t right, well…

So are there suppliers up for the challenge? To be known as the Goldilocks store – the one that actually nail the customer’s requirements, rather than their own.

3 Responses

  1. I run a tool company in the UK and I could not agree with you more.

    The majority of our business is online and we have no physical shop, although we do supply local trade customers. It is because most of our business is done online that I believe we have to go out of our way to create customer confidence/satisfaction by offering quality products and exceptional customer service.

    We do have good stores here that are proactive and engage with the customer through manufacturers demonstrations and trade days etc, but most haven’t changed in years. I hate to see the demise of the traditional tool store but if they do not carry the appropriate stock and offer good service they have nothing left to offer.

  2. I get frustrated with brick and mortar stores of the same vendor being different than the online stores (different inventory, different prices for equivalent stock, etc)

    On the sanding disks and drum supplies, think of bulk purchase and moving to Velcro (or hook/loop) materials. Often they allow quick change so you can change grit easily too. … Belt sanders are tough here.

  3. […] = ''; } LOT OF 16 NEW WOOD CHISEL TOOL WOODWORKING CARVING SETThe Goldilocks Woodwork ShopThe Goldilocks Woodwork Shop var topsy_style = 'big'; var topsy_nick = ''; […]

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