Trends in Catalogues

Was reading through the latest Bunnings catalogue, dropped in the letterbox today.

Noted with interest a dramatic change in content: once there was pages of GMC tools, now there was only one, and that was the tool bag.  I don’t have a particular opinion about what is actually advertised, but it is strange seeing a brand that was once so strongly supported, (and I daresay made up a massive percentage of the total tool sales over the last few years) suddenly vanish.

All that is left is a tool bag that has in the vicinity of 100% markup.

No Triton either (not that that’s unusual), but it has been that was for a long time, and for a long time sales haven’t been that high.  Does the fault lie with the manufacturer, that their product is no longer desirable? (The ongoing interest in the product on Ebay seems to contradict this hypothesis).  Does it lie with the customer, or the market, with other tools moving into the traditional areas occupied by these brands?  Perhaps, but even then, walking into these hardware outlets, and there isn’t any particular competitors product obviously available, not at the same quality.  Does it lie with the retailer, not continuing to actively support the brands?  I don’t know the answer, but it raises interesting questions.

3 Responses

  1. It’s difficult to know what’s going on in the big, mystical world of commerce. I enquired about Triton products at the local (New Zealand) branch od Mitre 10 Mega, which until a short while ago stocked Triton. I was told that Triton had stopped supplying Mitre 10 Mega in NZ without any explanation, but it was believed that an exclusive deal had been struck with Bunnings, who are trading in NZ but are not due to open their branch in our town until some time next year.

  2. I was recently in a Bunnings [Rosebud, for what it’s worth], buying some things not related to woodwork, and I decided to have a look at the tools department.

    I usually buy my power tools at Just Tools in South Melbourne who generally only sell better quality products.

    The comparison was stark. At Just tools, the bottom on the range they sell is Ryobi and at Bunnings, the top of the range they offer is Ryobi. I think this says a lot about the market Bunnings is aiming for.

    I also noted that the only Triton tool on offer at Bunnings was the smaller router.

    Perhaps Triton is a bit too up market for Bunnings these days!

  3. Triton certainly has fallen out of favour from Bunnings point of view – still getting rave reviews in the US, and still very popular in the second-hand market here.

    Doesn’t seem to correlate does it?

    I wonder if what I’m observing is because of a downgrading in the quality of product provided by the supplier (Bunnings), or because of a refinement in purchase expectations of the consumer (me)?

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